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Survey finds more than half of Millennials say losing a tooth is their No. 1 aging concern.
March 30, 2022
By: Christine Esposito
Editor-in-Chief
The newest innovation from Crest. Forget gray hair and wrinkles; Millennials are concerned with losing their teeth as they age, according to new survey data from leading toothpaste brand Crest. To that end, the P&G powerhouse brand is is rolling Crest Densify, a premium toothpaste that actively rebuilds tooth density by re-mineralizing enamel. Fewer than one in five Millennials rank density and enamel protection as the top benefit they look for when selecting a toothpaste, but more t...
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